In a move that will undoubtedly see the Scottish Premiership become one of the most competitive football leagues in Europe, the league has introduced a new sponsorship deal which is set to increase the prize money for all participating teams.
As part of the new deal, each team will receive an additional £25,000 per match played during the current season. This comes on top of the existing £100,000 prize fund, which means that the total prize money available for the league's top four teams will now be worth more than £1 million.
This significant increase in prize money will undoubtedly help to attract top talent to the league and give fans something to cheer about as they watch some of the best players in Scotland compete against each other for glory.
The introduction of this new sponsorship deal also marks a shift away from traditional advertising methods used by many football clubs, with sponsors paying directly into the prize pool rather than through traditional media buys.
Overall, the new sponsorship deal represents a major step forward for the Scottish Premiership, and should serve as a catalyst for further growth and development within the league.